This discussion of the advantages and disadvantages of using television in an open university's distance learning program begins by examining the parameters of the use of television in distance learning, i.e., distribution, utilization, and production. It is suggested that television provides two unique presentational characteristics when used in distance learning: (1) its ability to bring to open learning students material otherwise not available; and (2) its ability to help the learning process in unique ways, such as providing concrete examples, modeling processes, combining pictures and commentary, and relating examples to principles. Several methods of harnessing television's potential in practical and cost effective ways are suggested, including use of existing materials and production of one's own programs. Distribution and format questions are also examined, and what students actually learn from television is considered. Finally, it is suggested that the correct use of television can reduce the number of dropouts, increase comprehension, and enhance the quality of open learning by assisting in the development of higher order learning skills. The text is supplemented by a list of addresses of organizations involved in television and open learning. (15 references) (EW)