Discusses "revisioning" the school library media program. Highlights include the power of school media specialists; comparisons to community businesses, including marketing, displays, themes, and materials and staff; library services and staff attitudes; and creating a new image. (AEF)

Discusses the National Goals for Education and suggests a need for an increase in the quantity and quality of research by school library media professionals. Cooperation between media specialists, teachers, and principals is discussed; and resources to help planning programs that will meet the national goals are described. (LRW)