The paper examines varieties of program assessment in institutions of higher education and proposes a procedure to implement systematic assessment of program outcomes. Presented in a question-and-answer format, the paper first addresses common faculty concerns about formal assessment in sections titled, "Why Not Use GPA (Grade Point Average)?" and "Isn't Placement Our Best Indicator?" Assessment development and implementation are addressed in answers to the following questions: How much will this cost? How do we get started? Will standardized exams assess what we teach? Will local exams be any good? Will students cooperate in assessment? Will my work be recognized? How much time will this take? and What good will assessment do? The paper streses the importance of: viewing assessment as a priority for everyone within the institution; building assessment into established procedures (such as curriculum review, strategic planning, and peer review); and rewarding faculty and students for their involvement in assessment. Includes seven references. (DB)