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| CASE Currents | 1 |
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| Bailey, Anne Lowrey | 1 |
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Bailey, Anne Lowrey – CASE Currents, 1983
Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)
Descriptors: Advertising, Alumni, Budgets, Financial Support
