An institution that exists primarily for its own sake--that identifies itself primarily in terms of its resources and reputation--compromises its capacity as an instrument for improving society. Colleges need to transcend their institutional egos and concern themselves with their impact on students and society. (MLW)

Values and beliefs that govern educational practices are discussed, as is an alternative value perspective more consistent with the spirit of reform suggested by national reports. Reputational and resource views of excellence are described. Curriculum, teaching, grading, testing, and faculty personnel policies are discussed. (MLW)

When a college or university's identity is closely linked to its education mission, the quality of student life and the effectiveness of the educational program assumes much greater importance. The talent development view of excellence that emphasizes the educational impact of the institution on its students is discussed. (MLW)

Five views of quality education are identified: the mystical, the reputational, the resources, the outcome, and the value-added. A new approach is proposed with the emphasis on good teaching, unpublicized student evaluations, and disinterested peer evaluation. (Author/MLW)