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Direct linkPeltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T. – Journal of Marketing Education, 2010
An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…
Descriptors: Business Administration Education, Business Education, Information Policy, Privacy
