This case describes a classroom activity that explores a fictional software product company to help students learn about ways that businesses make money from software, including Free & Open Source Software (FOSS). The activity shows how a company might evolve through different business models, but does not imply that some models are always…

This case uses data analytic techniques to expose students to the context of the initial coin offering marketplace. The exercise is well-suited as a group activity in an undergraduate or graduate business analytics course in which students have been taught analytic techniques such as word cloud, descriptive statistics, basic visualizations, and…