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Perry, Stephen C. – School Business Affairs, 1986
Successful school food service programs require cooperation between employees and students and between the director and individual managers. Student participation can be increased by the use of marketing techniques and listening to students' requests. (MLF)
Descriptors: Cooperation, Cost Effectiveness, Elementary Secondary Education, Food Service
Myers, Judith G. – Currents, 1985
When the product is education, enthusiastic college students make ideal salespeople. Student recruiters use various marketing strategies including helping with recruitment literature; hosting visitors; and telephoning, writing, or visiting interested students. Some sales techniques are described. (MLW)
Descriptors: College Admission, College Bound Students, College Students, Higher Education
