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Peer reviewedLyons, Adrian – Economics, 1989
Presents a case study classroom exercise using the theme of price/non-price competition and based on a poster advertisement of the Eurotunnel. Recommends this exercise for use with fourth year General Certificate of Secondary Education (GCSE). Suggests the follow-up activities of class discussion and designing an advertising campaign. (KO)
Descriptors: Advertising, Case Studies, Class Activities, Competition
