Elementary school instructional media centers (IMC's) were studied to determine the presence or absence of six conditions identified as promoting positive self-concept: cooperation, independence, success, positive atmosphere, challenge, and a feeling of value or acceptance. Following a review by a panel of experts of a preliminary observation sheet of activities and physical settings, a preliminary survey instrument, and interview questions for students and media specialists, these conditions were investigated during 1-week study periods in each of three Wisconsin elementary school IMC's representing rural, urban, and suburban communities. The schools chosen had a full-time media specialist, a full-time aide, a variety of current printed and audiovisual materials, and a program of activities and services. Research methods included observation, interviews with students and media specialists, and diaries. Results indicated that the conditions of independence, cooperation, and success were observable. Students found the IMC atmosphere to be positive, felt valued, had many experiences with and opportunities for success, cooperated naturally, and found the IMC to be a challenging area. A five-page reference list and 83 tables are included, as well as 17 appendices containing the survey instrument and related documents. (LMM)