Over the past several decades outdoor adventure recreation programs (OARPs) have seen an increase in popularity on university campuses across the country. This study used the Leisure Motivation Scale (LMS) developed, to measure motives for participation; that is, the study investigated college students' motivations to participate in OARPs.…

Aim/Purpose: This study was aimed at enhancing students' learning of software engineering methods. A collaboration between the Computer Science, Business Management, and Product Design programs was formed to work on actual projects with real clients. This interdisciplinary form of collaboration simulates the realities of a diverse Software…

A market segmentation analysis was conducted on students at a large midwestern urban university using two forms of hierarchical cluster analysis on student characteristics: an agglomerative procedure using a matching-type association measure and a divisive chi-square based automatic interaction detection (CHAID) procedure. Data were extracted from…