Protection motivation theory proposes that a perceived threat to health activates cognitive appraisals of the severity of the threatened event, the probability of its occurrence, and the efficacy of a coping response; a recent reformulation of the theory incorporates self-efficacy expectancy as a fourth mediating cognitive process. To test the…

Reports on a 3-year study of 855 adults who quantified reasons for choosing 1 conflicting behavior with another. Finds that, when the reasons to do something are roughly equal to the reasons against doing it, extraneous effects from the participants "life-world" often interfere as moral temptations. (CFR)