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Besemer, Susan; O'Quin, Karen – Journal of Creative Behavior, 1986
The Creative Product Analysis Matrix was evaluated and refined by asking 133 undergraduate students to apply the questionnaire items in three areas (novelty, resolution, elaboration/synthesis) to two T-shirts, only one of predetermined creative design. Results indicated the instrument reliably assessed overall perceptions of the product. (DB)
Descriptors: Creativity, Questionnaires, Rating Scales, Summative Evaluation