Focuses on: (1) principles that underlie regulation of distress and negative emotions among infants and young children; and (2) developmental trends that occur during the first years of life. Discusses the role of caregivers. Offers ideas that lend themselves to hypothesis testing and empirical validation. (RH)

The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…