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Perceived Reality in Television Effects Research.
Peer reviewed Peer reviewed
Potter, W. James – Journal of Broadcasting and Electronic Media, 1988
Reviews literature dealing with perceived reality in the television effects process from a construct validation perspective. Topics discussed include variables that influence the degree to which individuals perceive reality in televised messages, relationships with attribute variables, influence of reality perception on viewers' behavior and…
Descriptors: Audience Analysis, Construct Validity, Literature Reviews, Mass Media Effects