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Peer reviewedLipshitz, Raanan; Waingortin, Mario – Journal of Creative Behavior, 1995
Two hypotheses derived from the theory of action identification, which predicts that people are more likely to adopt a novel course of action if they concentrate on the "how" rather than the "why" aspects of their behavior, were tested with 95 undergraduate students. Hypotheses examined how the level of action identification…
Descriptors: Behavior Change, Cognitive Processes, Cognitive Restructuring, College Students
