Describes a study that explored the degree and nature of the differences in international images resulting from national culture. Cognitive maps produced by the perceived differences of four cultural groups were measured and compared by multidimensional scaling methods. Looks at the influence of international communication experiences on the…

This study was designed as the first in a series of inquiries to investigate the use of multidimensional scaling techniques for observing and measuring underlying dimensions commonly perceived by viewers. Following a preliminary study to select photographs, 15 university students aged 19 to 45 were presented with stimuli consisting of 34 colored…