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Keller, John M. – Performance and Instruction, 1987
Motivational design, a major component of the ARCS (Attention, Relevance, Confidence, Satisfaction) model that describes how to understand the motivation to learn, is described in this second article of a two-part series. Topics addressed include audience analysis; motivational objectives, measures, and motivational strategy design; and…
Descriptors: Audience Analysis, Educational Objectives, Educational Strategies, Instructional Design
