This commentary outlines considerations in assessing (and programing for) social validity to attain results that are valued by client audiences. It discusses the objectives and contexts of several types of social validation, procedures for conducting a social validation, and questions addressed by researchers in assessing social validity. (JDD)

Issues that impact on the ability of behaviorists to be effective in solving social and community problems are discussed, including use of legislative initiatives to bring about behavior change, sustaining interventions with local resources, and the possible rewards from employing collaborative methods in behavioral research. (JDD)

In this study, functional communication training alone and combined with extinction and/or punishment was evaluated for four clients with severe retardation, behavior problems, and communication deficits. Results showed that the combination of training plus punishment produced the largest and most consistent reductions in target behavior problems.…

This commentary affirms that the methodology proposed in a paper by Richard A. Winett and others (EC 601 539) may be useful in conducting social validity assessments and applying these assessment data to improve behavioral interventions. The study of accurate and valid assessment of consumer satisfaction is encouraged. (JDD)

This commentary on assessing the social validity of behavior-change programs examines which groups should be included in the assessment, whether social validity assessment should be required, and whether new methods are needed. The paper notes that social validation should be an interactive process between researcher and consumer. (JDD)

This paper discusses the practice of social validity assessment in applied behavior analysis, proposes elements that should be included in state-of-the art assessment procedures, offers a taxonomy of consumers to guide the construction and circulation of assessments, and suggests strategies to improve social validity assessment. (JDD)

Stores (n=120) in Chicago (Illinois) were targeted for enforcement of prohibitions on selling cigarettes to minors. Enforcement schedules of 2, 4, and 6 months were effective in reducing illegal sales, from 86% to 19%, 87% to 34%, and 87% to 42%, respectively, indicating the effectiveness of regular enforcement of civil penalties for tobacco sales…

This paper argues that many social validity processes in applied behavior analysis are actually measuring consumer satisfaction and not the habilitative validity of goals, procedures, or outcomes. The term "habilitative validation" is proposed to replace social validity, and use of more objective assessment methods is encouraged.…

A socially valid behavior-change intervention is broadly defined to be directed to a problem of verifiable importance, be accepted and used appropriately by target groups, and reduce substantially the probability of the problem's occurrence in target populations. The definition is applied to a family-based program to prevent human immunodeficiency…