Explains the application of marketing concepts to private schools and suggests a basic marketing plan for Catholic elementary and secondary schools, which involves specifying the goals of the marketing effort and securing parent help. (SJL)

This article describes several levels of public relations and cites a few examples of each. The public relations programs are based upon the assumption that publicity about art education programs does not always change behavior or policy. Rather, publicity is a vehicle to support awareness and understanding of art education. (Author/KC)

The author applies a morphological analysis to the problem of creating alternatives for gifted programs. It is explained that four parameters (people, places, processes, and products) must be identified, and alternatives appropriate for each parameter must be listed. (SBH)

Establishing a school district preventive maintenance program requires complete information on the construction of each building. Procedures for obtaining this information are discussed. (Author/MLF)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

Describes the Danish Film School's program in screenwriting. Three faculty members offer insights into their objectives in teaching and the emphasis they each place on various aspects of writing. (JMF)

Discusses the conditions necessary for the development of an effective program of administrative staff development, and describes the critical features of such a program. (Author/SJL)

The planning, design, and construction of a computer-assisted instructional program in pharmaceutical calculations at St. John's University College of Pharmacy and Allied Health Professions is reported. The program was designed to supplement classroom teaching by concentrating on problem solving. A sample unit of instruction is appended.…

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

Suggests that secondary school reading specialists desiring to establish a school-based, schoolwide reading program form a reading committee composed of content area teachers who propose ideas and help implement them. (MKM)

Literature written between 1968 and 1978 on British Columbia's Learning Assistance Centres (LACs), part of the multilevel supportive service offered to the exceptional student, is reviewed; and guidelines for developing an LAC are offered. (SBH)

Three case studies of university communication audits are presented to illustrate recommendations and changes implemented in institutional communication as a result of the audit. (JMF)

Discussing faculty role in planning and implementing P.L. 94-142, this article presents a model for maximizing faculty leadership by becoming familiar with the law's provisions and school district policies and procedures and by establishing a committee composed of all concerned (principal, parents, teachers, support staff) to plan and evaluate the…

The steps in successful practicum site selection and assignment for prospective special education teachers are discussed. (CL)

The author presents several suggestions for the organization of self-help groups for parents of developmentally disabled children. Guidelines stress that parents are the most important advocates their children will ever have and that parents must often meet to share information among themselves. (SBH)