Presents a model of organized advisory councils containing three components: structural knowledge, programing skills, and group process skills. This framework can be used to train advisory council members and improve the effectiveness of extension programs. (SK)

This article provides organizational charts and brief descriptions of the public relations (PR) offices operated by Boston University, Webster University, and Austin Peay State University. The descriptions focus on staff size, staff titles, staff organization philosophy, strong and weak points, and advice for PR people in similar-size offices.…

Every college alumni program needs a mission statement specifying why it exists. In creating a statement, administrators should consider who designs it, drafts it, must endorse it, must adopt it. When institutional purpose and resources change, it can be redrafted. It should be an active guide, regularly reviewed and used. (MSE)

Publications can be helpful in promoting planned giving to colleges. Suggestions address basic brochures, response forms, a planned giving column, advertisements, bequest mailings, a year-end tax letter, newsletters, fund description, and assets inventory. Simple or sophisticated, they can be effective marketing tools. (MSE)

A discussion of information management within institutions looks at the relationship between data administration, the application of formal rules and methods to information resources, and distributed data processing, the dispersion of computing functions, and data at electronically interconnected nodes within the organization. Technology, tools,…

This volume discusses the ways to get college students involved in helping advance their college both before and after graduation. The book's five sections contain papers on student advancement programs, their focus and structure, advising student advancement programs, programs and events, and preparing for the future. Paper titles are: (1)…

An institutional development audit is a comprehensive evaluation of a program, its operations, and its people. Information is analyzed to assess: institutional mission, personnel and organizational structure, financial resources, program management, communication, and overall program effectiveness and efficiency. (MLW)

Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)

Concern for the state of the humanities is a choice, not a necessity, for research administrators, but by fostering the humanities in any way, research administrators can nurture a vital tradition and a resource that contributes to the institution's basic purposes. (Author/MSE)

Four practical, easy-to-use management tools are presented which address data management needs and aid in managing things and people in a competency-based vocational education program. They are the task listing, the learning package, the time card, and the student performance agreement. (LRA)

The media specialist in a small organization should enlist the support of top management, describe the program fully, obtain detailed cost estimates, promote use of media, and realistically start small. (CMV)

Offers recommendations about how to evaluate student activity programs. (JM)

Constructs an input-output model, similar to those used to analyze interdependence among sectors in an economy, for application to administration of a school within a university. The model makes possible forecasting of personnel requirements for each component within the school, generated by changes in external demands for school services that…

Seven simple ways for college fund-raisers to recognize donors successfully are outlined, illustrated with the experiences of colleges, universities, and other organizations. Institutions are urged to thank donors accurately, publicly, privately, frequently, appropriately, innovatively, and sincerely. (MSE)

The winner of the 1994 CAUSE Award for Exemplary Leadership and Information Technology Excellence offers his view of information technology, resources, and management. Engineering principles are applied to information technology issues, such as access versus security and client/server versus mainframe systems. College/university information…