This paper reviews research on: (1) the significance of black colleges; (2) characteristics of white students attending black colleges; (3) barriers to recruiting white students on black campuses; and (4) strategies for recruiting white students. Reasons why white students attend historically black institutions and their levels of motivation, the prejudicial attitudes that are present, the general lack of quality students, and the inadequacies of the admissions operation are discussed. The paper also examines ways to approach the black institution's problems in creating quality programs and instruction, in acquiring and maintaining a sufficient staff, in building up an adequate operating budget, and in developing a recruitment/activities plan adequate to the challenge of attracting minority students (whites and others) to black campuses. It is noted that black colleges have much to offer their students, both black and white, because the black institution stresses teaching more than many other institutions. It is also noted that the decline of the traditional college-age student will make recruitment of white students on black campuses even more difficult in the future, and that these colleges will need to be more sophisticated than ever before in their recruitment and admissions techniques if they are to be considered equals among their competitors. Contains 25 references. (GLR)