A literacy program for deaf adults is described including recruitment methods, assessment protocol, training methods and materials, and results of training on job-related and functional literacy skills. The program is housed in an existing literacy center on the Southwest Missouri State University campus. (24 references) (LB)

Offers 10 suggestions to attract students to a journalism program and retain their interest in a sequence of classes. (AEA)

Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

In 1981, Pikes Peak Community College initiated a new Continuing Education Area, which featured a "weekend college" for communication classes held on Friday evenings and Saturdays. Faculty and administrators have identified several advantages of the weekend college, including the following: (1) since classes are held in existing…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

When the product is education, enthusiastic college students make ideal salespeople. Student recruiters use various marketing strategies including helping with recruitment literature; hosting visitors; and telephoning, writing, or visiting interested students. Some sales techniques are described. (MLW)

Lehman College (New York) and Montefiore Hospital and Medical Center's labor union cooperate in training health care workers to function as members of interdisciplinary health care teams. Undergraduate training is made available in social work, nursing, and health services administration. Retention rates, academic achievement, and student…

Includes "The Promises of Honors," by Jerri Lindblad; "The Pitfalls of Honors Programs," by Ron Link; "Pedagogy in the Honors Classroom," by Janet Elder; "The Pragmatics of Honors," by Kathy Schwarz; and "Pointers," by Mike McHargue. (DMM)

The experiences of University of Pittsburgh at Johnstown (Pennsylvania) with opportunistic marketing are outlined. Opportunistic marketing takes advantage of reactive decision making within the administration by repeatedly creating marketing situations that force decisions, then eliciting acknowledgment that the marketing efforts worked. Special…

Describes practices, programs, and policies that colleges and universities can use to collaborate on student recruitment, using the experience of the Greater Cincinnati Consortium of Colleges and Universities (Ohio) as illustration. Collaborative projects include development of written materials, recruitment events, presentations, joint trips or…

Describes a summer institute for science teachers and their students in which the main goal was to increase enrollment in engineering and to encourage women and minority groups to increase their representation in the engineering workforce. Includes a description of typical chemical engineering jobs and general instruction in material balances,…

Identifies barriers to minority student access and success in college, including lack of preparation, financial needs, and students' perceptions of the academic environment. Offers examples of programs designed to overcome these barriers through early intervention, creative recruitment, and a supportive institutional climate. Presents guidelines…

This article examines selected basic assumptions that relate to minority student recruitment into teacher education programs. Four categories of minority recruitment endeavors are discussed and examples of each are provided. (IAH)

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…