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Peer reviewedMachung, Anne – Change, 1998
The "U.S. News and World Report" rankings of colleges do not affect institutions equally; the schools impacted most are those that have the most to lose because they benefit from, even rely on, the rankings for prestige and visibility. The magazine relies on the rankings for substantial sales revenues, and has garnered considerable power…
Descriptors: College Administration, College Choice, Comparative Analysis, Higher Education
