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Shoemaker, Donna – Currents, 1990
Matching the celebrity graduate to the celebration calls for careful coordination of styles, schedules, and expectations. In producing a star-studded extravaganza using alumni, make sure the campus has the right resources. Often the celebrity will take the initiative in shaping the nature of their commitment. (MLW)
Descriptors: Alumni, Fund Raising, Higher Education, Institutional Advancement