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Dessoff, Alan L. – Currents, 1995
This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)
Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Guidelines
Redwine, Susette; Redwine, Bill – Campus Activities Programming, 1994
A guide to student fund-raising activities offers 10 rules for successful fund-raising, guidelines for selecting the appropriate kind of event or campaign, and 9 possibilities: selling a popular item; food functions; gaming/gambling events; sporting events; social events; social selling events; talent shows; services; and solicitation. (MSE)
Descriptors: Donors, Extracurricular Activities, Fund Raising, Games
Download full textAlaska State Dept. of Education, Juneau. Div. of Adult and Vocational Education. – 1986
This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…
Descriptors: Advertising, Business Communication, Competence, Competency Based Education
Boatright, Joyce; Crowley, Jacquelin – 1983
The Sales, Marketing, and Management Division of the Houston Community College System (HCCS) established a task force to identify needs among Houston companies for training/retraining seminars and to determine the role which HCCS should fill in meeting those needs. The task force proposed a marketing study which would meet the following objectives…
Descriptors: Adult Education, Business, College Role, Community Colleges
Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst. – 1987
This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…
Descriptors: Behavioral Objectives, Communication Skills, Competence, Course Descriptions
West Haven Board of Education, CT. – 1989
This revised marketing education handbook is intended to assist marketing education teachers and administrators in Connecticut in preparing students to enter meaningful careers in marketing, merchandising, and management positions. The 17 units of this reference guide cover the following topics: introduction; mission and scope of marketing…
Descriptors: Advisory Committees, Cooperative Education, Distributive Education, Distributive Education Teachers
California Community Colleges, Sacramento. Office of the Chancellor. – 1986
This guide outlines the core curriculum and articulation plans that were developed by a home economics task force for the purpose of improving and standardizing home economics education programs at community colleges throughout California. The first five chapters deal with the following subject areas addressed in home economics education: child…
Descriptors: Accountability, Articulation (Education), Behavioral Objectives, Child Development
