This guide deals with issues of recruitment and retention of both regular and special educators, and emphasizes the need for school administrators to upgrade or establish formalized recruitment programs. Factors impacting on teacher recruitment and retention include education reform, societal changes, demographic factors, personnel shortages, and…

A literacy program for deaf adults is described including recruitment methods, assessment protocol, training methods and materials, and results of training on job-related and functional literacy skills. The program is housed in an existing literacy center on the Southwest Missouri State University campus. (24 references) (LB)

The Minority Education Initiative (MEI) was developed and implemented at Mott Community College to support minority academic success. The initiative included student and faculty recruitment, multicultural enrichment, support services, and articulation with other educational institutions and businesses. Objectives of the MEI were to increase the…

Offers 10 suggestions to attract students to a journalism program and retain their interest in a sequence of classes. (AEA)

Discussed are some of the problems associated with attracting women to the sciences. Factors from the student experience are listed. A summer science program at the University of Michigan is described. Suggestions for improving science education for young women are provided. (CW)

Efforts undertaken to meet the challenge of diversity at the City University of New York's Borough of Manhattan Community College (BMCC) are described in this five-part conference presentation. In the first part, BMCC's president, Augusta Souza Kappner, provides an overview of the ethnic and demographic composition of the college's student body…

This booklet describes four strategies used in successful recruitment and motivational programs for Job Training Partnership Act (JTPA) participants: (1) locate potential participants whose degree of disenfranchisement may be so great that they have given up and dropped out; (2) raise participants' expectations so that they can exercise more…

Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

In 1981, Pikes Peak Community College initiated a new Continuing Education Area, which featured a "weekend college" for communication classes held on Friday evenings and Saturdays. Faculty and administrators have identified several advantages of the weekend college, including the following: (1) since classes are held in existing…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

When the product is education, enthusiastic college students make ideal salespeople. Student recruiters use various marketing strategies including helping with recruitment literature; hosting visitors; and telephoning, writing, or visiting interested students. Some sales techniques are described. (MLW)

Lehman College (New York) and Montefiore Hospital and Medical Center's labor union cooperate in training health care workers to function as members of interdisciplinary health care teams. Undergraduate training is made available in social work, nursing, and health services administration. Retention rates, academic achievement, and student…

Includes "The Promises of Honors," by Jerri Lindblad; "The Pitfalls of Honors Programs," by Ron Link; "Pedagogy in the Honors Classroom," by Janet Elder; "The Pragmatics of Honors," by Kathy Schwarz; and "Pointers," by Mike McHargue. (DMM)

The experiences of University of Pittsburgh at Johnstown (Pennsylvania) with opportunistic marketing are outlined. Opportunistic marketing takes advantage of reactive decision making within the administration by repeatedly creating marketing situations that force decisions, then eliciting acknowledgment that the marketing efforts worked. Special…