This monograph focuses upon areas of special concern to those working with honors at smaller colleges and universities: mission, recruitment, facilities, administration, budget, and curriculum. In each area, the author makes some general suggestions about overall operating principles, note specific issues that can lead to difficulties, and suggest…

Whether facing budget and staff cuts or event logistics, alumni associations can make good use of volunteers. Three important rules for volunteer program management include maintaining good volunteer relationships, knowing when to ask for help, and recruiting good veteran, novice, and even nonalumni volunteers. (MSE)

Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)

To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

Strategies used at Oberlin College to justify a budgetary increase for alumni programs are outlined, along with suggestions for budgetary planning. Alumni program coordination with other important programs--such as recruitment, career exploration, and attracting experts to campus--is suggested. (MSE)

Guidelines offered for working with college alumni volunteers in student recruitment efforts include enlisting local alumni leaders' help; communicating expectations and procedures; requiring up-to-date records on local schools; prompt response to volunteer communications; and recognizing volunteer contributions. (MSE)

Purpose: The purpose of this paper is to develop a thinking model to recommend to the vocational education institutions for planning their educational business in the face of marketization. Design/methodology/approach: The systems approach is adopted for developing the model. It is not only used for the conceptualization of the principles of…

As the demand for qualified college fund raisers intensifies, institutions are turning to executive search firms. Professional recruiters increase access to candidates, can be persuasive, act as a buffer in salary negotiations, and free senior administrators from time-consuming personnel work. However, some firms show less responsibility than…

Although volunteers serve many useful functions in fund raising, soliciting gifts should be left to staff. Volunteers are hard to recruit, keep, motivate, are unreliable, lacking in expertise, and they can balk at the realities of development tasks. Development offices should carefully think through the appropriate roles for these individuals.…

There are two keys to effective student recruitment: creativity in seeking applicants and mobilization of institutional support for the admissions program. To survive the 1980s unscathed, the small college must have a talented admissions director and a president who can marshall the college's resources behind the admissions program. (MSE)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

This guide for managers of distance education programs consists of five chapters, each with its own appendix. Chapter 1 considers characteristics of good distance educators, possible sources of instructors, and limitations in recruiting instructors. The appendix to this chapter outlines the recruiting process followed at a particular academic…

This Head Start On-Site Program Review Instrument (OSPRI) is used to monitor and evaluate Head Start Programs to verify basic compliance with program standards. OSPRI contains Head Start Performance Standards, Performance Standards on Services to Children with Disabilities, and specific program regulations in the areas of recruitment,…