Descriptor
| Business Communication | 1 |
| Communication Skills | 1 |
| Figurative Language | 1 |
| Higher Education | 1 |
| Persuasive Discourse | 1 |
| Teaching Methods | 1 |
Source
| ABCA Bulletin | 1 |
Author
| Brown, Byron | 1 |
Publication Type
| Guides - Classroom - Teacher | 1 |
| Journal Articles | 1 |
Education Level
Audience
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Brown, Byron – ABCA Bulletin, 1979
Matching contemporary rhetorical concepts with classical rhetorical figures of speech can help students improve their persuasive business communication skills. (RL)
Descriptors: Business Communication, Communication Skills, Figurative Language, Higher Education
