Discusses library circulation figures as a reflection of the success of library services and describes merchandising techniques that have produced a 137 percent circulation increase at Queens Borough Public Library over the past seven years. Merchandising techniques such as minibranches, displays, signage, dumps, and modified shelving are…

Circulation increased and student attitudes toward paperback books in a junior high school library media center collection improved when chain bookstore marketing techniques were used, i.e., topical arrangement; high visibility; clear, colorful labels; books shelved face out; and moveable display racks. These techniques are recommended with some…