Experience at Washington University (Missouri) illustrates the importance of careful media relations planning, including pinpointing what the institution wants to accomplish, establishing ground rules, and working with the institution's communications team to draw up a media relations plan. Planning steps are outlined. (MSE)

When crisis strikes, internal audiences at institutions of higher education need accurate information which depends on groundwork laid during good times. Key principles for emergency communication include predicting disasters by reading internal warning signs; preventing a potential crisis from growing; and preparing for smooth communications…

The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining…

Fund-raising campaign experience at the University of Iowa Foundation suggests that attention to three planning areas (the intended audience, budget, and project requirements) and seven kinds of materials (campaign name and logo, case statement, letterhead, pledge form, return envelope, folder, and carrier envelope) facilitate program…

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

Experiences gained by the Documentation Center of the German Foundation for International Development have been used to develop this manual on the establishment of information and documentation centers. Guidelines are set forth for the orientation phase of the operation, beginning with a market analysis and consultation with experts in the field.…

A detailed report is given on the mechanics involved in conducting a successful bi-regional workshop for educators. The theme of the workshop was designed around two Research Within Reach (RWR) documents dealing with oral/written communications and secondary mathematics; however, papers and discussion generated by the workshop are not included in…

This article introduces some of the background and concepts of technical assistance, provides some guidelines for planning and implementing a technical assistance program, and presents one successful approach for technical assistance which is adaptable to other settings. (CJ)

Procedures for creating a guide to academic advising are outlined, including obtaining administrative commitment; clarifying responsibilities and chain of command; identifying general and specific objectives; developing content; organizing content; entering production; and revising. (MSE)

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

The vocational agriculture supervisor should assist consumers in making better choices, provide career information for young adults, point out job change and retraining opportunities, and impart accurate facts to be used for decision making. Certain personal characteristics are necessary for success in fulfilling the expected role of the…

This final report provides a summary of the proceedings of a conference designed to discuss and decide on means to improve information exchange among archivists and records administrators, based on the recommendations contained in a study of information exchange needs entitled, "Information Resources for Archivists and Records…

This report and associated materials describe a project to develop and deliver a self-directed transition planning curriculum for high school students with and without disabilities. The NEXT S.T.E.P. (Student Transition & Educational Planning) curriculum was field tested with 300 teachers and 5,000 students in several states. Activities and…

Colleges and universities can use electronic services such as bulletin boards and electronic mail to both reach out to and keep in touch with alumni. Such services are already being used with some success. Many institutions will find that the technology is already in place on campus. (MSE)

Intended as an introductory level treatment for readers with little technical background, this primer focuses on the technology of electronic text, its current utilization, and potential use. Included are explanations of the terms associated with electronic text, an exploration of the use of television in providing videotex services, a call for…