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Peer reviewedParameswaran, Ravi; Glowacka, Aleksandra E. – Journal of Marketing for Higher Education, 1995
A study investigated the perceptions of human resource managers (n=243) concerning graduates from 9 area colleges, using 40 criteria to differentiate potential employees. The results support use of the methodology by colleges and universities to investigate factors contributing to institutional image within the business community. (MSE)
Descriptors: College Administration, College Choice, College Graduates, Decision Making
