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Direct linkWilliams, Robert L., Jr.; Omar, Maktoba – Journal of Marketing for Higher Education, 2014
Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…
Descriptors: Marketing, Competition, Higher Education, Student Recruitment
Bates, Mary Ellen – Information Outlook, 1997
Gives guidance in preventing library staff downsizing or outsourcing: remember the competition, read financial reports and periodicals, identify key library executives and patrons, define the library as a "profit center," market the library, make yourself essential and indispensable, remind users of the library's resources, embrace the…
Descriptors: Benchmarking, Competition, Cost Effectiveness, Employer Employee Relationship
Cantor, Jeffrey A., Ed. – ASHE Higher Education Report, 2006
An old adage--the truly educated never graduate--has come to exemplify the rationale for the growth and expansion of professional continuing education (PCE) programs in the United States. This monograph is about the trends and best practices in professional continuing education. It explores how this area of higher and adult education, once the…
Descriptors: Professional Continuing Education, Lifelong Learning, Higher Education, Exhibits
