The ideology of community college leadership dominant in the professional literature is examined using discourse analysis techniques. It is concluded that strong, often militaristic description perpetuates an image of leadership that is exclusionary, narrow, and inappropriate for community colleges, which serve diverse constituencies. Development…

In this day of increased competition for students, educators need to know what makes their institution exceptional or how it is perceived as providing something of value that other institutions in the local area do not. Without this information, community colleges will find it difficult to thrive and adapt in the future. Efforts to determine the…

The essays in this collection argue that community colleges have much to gain by seeking out and maintaining positive recognition of the features that distinguish them from other colleges in the region and state. In addition, the sourcebook contains articles discussing the process of conducting a search for institutional distinctiveness and ways…

Recounts problems facing community college arts programs. Considers college reputation and image essential to student recruitment. Focuses on Mercer County Community College's approach to arts programing, which stresses high-quality productions emphasizing community involvement, integrated services to campus constituencies, aggressive marketing,…