Recognizing that textbook adoption procedures and evaluation criteria vary from state to state or district to district, the authors present some general guidelines on screening and evaluation that should prove helpful to any elementary textbook adoption committee. (Author/SJL)

Describes how to set up a school public relations committee, consisting of parents, staff, and students, to promulgate a positive school image. Dealing with the press to counteract media stereotypes of education is emphasized. (SJL)