Different types of donors may respond better to different types of approaches. Models built for four major donor groups (alumni, nonalumni individuals, business organizations) are described. (MLW)

Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some…

This speech examines the image of the university as a powerful center of knowledge in the contexts of both the traditional university and the modern research university. The institution's role in thinking and research, personal growth, and social change are discussed, especially as these areas interrelate and can create an exciting intellectual…

Presents a comprehensive ranking of all national liberal arts colleges based on publications cataloged by the "Journal of Economic Literature" (JEL) from 1989-1994. Concludes that, although economics research is important at the highest ranked colleges, it remains a secondary consideration at the rest. Briefly discusses previous rankings…

A 1989 survey of 1,800 first-year pharmacy students from 18 schools identified factors in pharmacy school selection and compared findings with 1985 data. Factors considered include institutional reputation, academic environment, finances, degrees offered, curricular options, advising, and student characteristics. Institutional reputation and…