Argues that in an information age competence of an individual cannot be discerned in the product they produce but on the impression they make, therefore marketing through impressions provides basis for decision making. Sees challenge to education in teaching how to process information in the most appropriate way. (KO)

Describes the contents of a book entitled The Care and Feeding of Ideas: A Guide to Encouraging Creativity which considers the thinking process, why skills need to be developed, and how students use or should use these thinking skills. (RT)