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Download full textSimpson, Timothy J. – 1995
This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…
Descriptors: Coding, Cognitive Processes, Communication (Thought Transfer), Information Processing
