Describes how the Diocese of Dallas overcame the logistical problems serving as obstacles to the widespread use of the Catholic Television Network in instruction at St. Pius X Elementary School. Looks at equipment needs, fund raising, staff development, technical considerations, and benefits. (DMM)

Highlights the benefits of a cultural arts program for elementary schools, using as resources artists, performers, and artists from every discipline. Focuses on program administration, keys to success (e.g., variety and matching artist ability to school interest), financial requirements, and benefits. (DMM)

Explains steps in developing a volunteer program in a school; (i.e., assessing the school community's need for volunteers; developing a volunteer management plan; implementing the program; and evaluating the effort. Looks at trends in the number of volunteers, the competition for their services, volunteer expectations, and strength through…

Explains the application of marketing concepts to private schools and suggests a basic marketing plan for Catholic elementary and secondary schools, which involves specifying the goals of the marketing effort and securing parent help. (SJL)

Describes the involvement of 12 high schools in Milwaukee, Wisconsin, in a collaborative marketing program designed to increase public awareness of Catholic high school education, enlarge the pool of potential students, and increase enrollments at each school. Reviews the research, planning, and implementation phases of the project. (DMM)

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

Describes "Vision and Values in the Catholic School," a value-oriented curriculum developed by the National Catholic Educational Association to imbue schools with a strong social justice dimension. Discusses the program's conceptualization, curriculum integration, and parent involvement. (DMM)

Discusses signs of a school's readiness to initiate an institutional development program; e.g., the school's leadership understands and appreciates the school's history; the school's mission and needs for growth and change are clearly understood; existing resources are soundly managed; and leadership understands its role in financial development.…

This book provides information for teachers about drugs and their effects on body and mind, and explains the role of teachers in effective drug education, prevention, and assistance programs. Suggestions on preventing drug abuse are also directed to the Catholic community and parents, along with a challenge to introduce programs on the local,…

The faculty of Holy Names High School developed an interdisciplinary human rights program with school-wide activities focusing on three selected themes: the United Nations Universal Declaration of Human Rights, in conjunction with Human Rights Week; Food; and Women. This article outlines major program activities. (SJL)

This guide is designed to help administrators, search committee members, pastors, and school board members select a school development director. Chapter 1 describes why the hiring process is important. Chapter 2 answers questions such as who is responsible for development. Two styles of development management are described. Prerequisites for…

Principals have an essential role in school development that includes an institution's effort to reach its goals and objectives. The main responsibility for development lies in the principal's knowledge, team building, involvement, and volunteer gathering. Setting the stage for development means establishing quality as a comprehensive goal,…

The first of a series, this publication consists of two symposium presentations. The first paper, "Annual Fund: Cornerstone of Development," by Robert L. Stuhr, defines the annual fund concept in the context of institutional development and provides five requisites for a successful annual fund: it must (1) be part of an ongoing…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

This booklet describes the earliest phases of planning a development program for a Catholic school. To ensure the success of such a program, there is need for the following: an initial common, basic understanding of and commitment to where the school is going on the part of all involved in the leadership of the school; involvement by leaders and…