Descriptor
| Administration | 1 |
| Costs | 1 |
| Data Collection | 1 |
| Field Tests | 1 |
| Higher Education | 1 |
| Institutional Research | 1 |
| Marketing | 1 |
| Objectives | 1 |
| Questioning Techniques | 1 |
| Questionnaires | 1 |
| Reliability | 1 |
| More ▼ | |
Source
| New Directions for… | 1 |
Author
| Harty, Harold | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Harty, Harold – New Directions for Institutional Advancement, 1979
The mail questionnaire is seen as a risky data- and information-gathering instrument but an effective way to tap constituent attitudes. Knowing when and how to use it is considered crucial in institutional advancement in academe. Goals and objectives, design assumptions, and types of questions and response formats are discussed. (Author/MLW)
Descriptors: Administration, Costs, Data Collection, Field Tests
