Often necessary to meet enrollment goals in a competitive age, student recruitment from new sources requires a sound knowledge of marketing, solid research, effective organization, and institutional activities that will attract the desired populations. Experience at Westminster College (Utah) illustrates that the process is not particularly…

The University of Louisville's successful strategic planning effort, in which presidential leadership played a central role, shows how strategic planning can be a powerful process for making key decisions about a university's future. Establishing a planning protocol, preliminary and advisory phase, and strategic planning at the unit level are…

At Carnegie Mellon University, collaborative strategic planning promotes institutional distinction through the development of focused departments that exploit university strengths and opportunities. Implications of decentralized university organization and the need for centralized leadership are discussed. (MLW)

Threats in the external environment, the arrival of a planning-oriented new president, and new regional reaccreditation criteria prompted West Texas State University to undertake a successful strategic planning venture. Leadership must focus strategic planning in a manner that recognizes the decentralized and collegial elements present in higher…

In 1990, Tufts University (Massachusetts) became the first major university to establish environmental education and protection as institutional priorities. The day-to-day environmental impacts of a university make it an ideal laboratory for exploring new ways to reduce hazards, improve efficiency, reuse and recycle waste, and develop incentives…

Center College of Kentucky's "central myth," or self-understanding, articulated strategically, became the basis for planning and decisions responsible for significant institutional achievement. (MLW)

The College of Idaho responded successfully to serious fiscal problems by renewing its commitment to excellence as a liberal arts institution with a regional service mission. (MSE)

Strategic planning can successfully counter crises threatening a college's survival by clarifying the mission, by shaping institutional reorganization and curriculum development and by focusing marketing efforts and attracting new support. Crisis background, financial exigency, and reorganizing strategically are discussed. (MLW)

The process of becoming a "green" campus, through improvements in areas such as energy efficiency and waste reduction, can be surprisingly complex but the costs of inaction are high. Four examples of conservation at Brown University (Massachusetts) illustrate the benefits to the environment, the students' education, and the university…

The adoption and systematic use of planning guidelines and the pursuit of a disciplined strategy for implementation have provided the University of Miami with a powerful process for shaping its future. Decentralized and responsive centralized planning, defining the planning process, and guidelines used by the University of Miami are presented.…

Carleton and Saint Olaf Colleges (Minnesota) combined their food purchasing power to support area farmers and bring about the use of less chemical- and energy-intensive agriculture. The initiative was designed by students to encourage a sustainable agricultural economy. It has involved other colleges through a regional conference. (Author/MSE)

A program of small foundation grants and a broad definition of the kinds of excellence to be supported by the institution combined to create faculty commitment to professional development at the College of Charleston since 1976. (MSE)

Several cases are examined in which students with criminal records, disclosed and undisclosed, were admitted to colleges and universities illustrate issues in college responsibility and liability, including duty of reasonable care in protecting other students and staff, application of standards of negligence in hiring to college admissions, risk…

Funded with money that it saves the university, the ombudsman's office at the University of Kansas researches environmental problems and works with administration and staff to influence cost-effective reduction of the institution's environmental impacts. By offering incentives and requiring conservation projects to be revenue-neutral, it has…

Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)