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Peer reviewedKnight, Brent; Johnson, Dennis – Educational Record, 1981
In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…
Descriptors: Academic Standards, College Administration, Educational Quality, Higher Education
Peer reviewedMoriarty, C. Michael; Purdy, Judy B. – Educational Record, 1992
This paper argues for increased universitywide research planning, with emphasis on collective identification of priorities, open communication at all levels, careful allocation of resources, and long-range strategic planning. (DB)
Descriptors: Educational Planning, Higher Education, Long Range Planning, Program Development
Peer reviewedFelicetti, Daniel A. – Educational Record, 1982
Retirement options available to institutions are outlined, including early retirement incentives, phased retirement, facilitating consulting opportunities, travel and outplacement services, maintaining community involvement, annuities, and pensions. Suggestions are made for increasing cost-effectiveness and fitting the options to local…
Descriptors: College Faculty, Consultants, Cost Effectiveness, Costs
