College and university public relations officials need to be aware of the potential problems associated with institutional research programs using animals and conflicts with animal welfare activists. Steps to take include anticipating and planning for a crisis, knowing campus research projects, and educating the various constituencies affected,…

Some basic tips on writing periodical articles about research are provided: (1) learn to work with scientists and (2) ask for appropriate background material before an interview. Research questions, interpreting data, drawing conclusions, and verifying results are discussed. (MLW)

The role of college and university public relations staff in managing relationships between researchers and the media is discussed. Ten specific researcher personality types that present a challenge for public relations professionals are described, and strategies for successful interaction are offered. (MSE)

The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are…