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Halpern, Sheldon; Rosenblum, Jesse H. – Currents, 1986
The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)
Descriptors: College Admission, Computer Oriented Programs, Data Processing, Futures (of Society)
Trimarco, Paola – Currents, 1994
A discussion of college alumni surveys considers the kinds of information that are most helpful to the institution in fund raising, including names and preferred forms of address, significant others, demographics, Social Security numbers, occupational information, and income and net worth. (MSE)
Descriptors: Alumni, College Administration, Data Processing, Fund Raising
