There's some uncertainty about what constitutes plagiarism, especially when it involves something more subtle than stolen words. It is difficult to distinguish legitimate use of others' material--borrowing in a general fashion or drawing inspiration--from outright theft. Guidelines on identifying plagiarism are presented. (MLW)

The article summarizes responses of 30 alumni directors to a survey concerning creative ways to recognize alumni and volunteers for outstanding service. Examples are given of specialized award categories, innovative award mementos, and special ceremonies. (DB)

The role of creativity in college and university advancement is examined, and institutional barriers to creativity are discussed. The need for balance between creativity and judgment is emphasized. Sources of new ideas for fund raising are drawn from a variety of models and theories of creativity. (MSE)

Increasing use of computer networks such as the World Wide Web makes it necessary for colleges and universities to formulate policies concerning institution-related postings. This involves designing institutional pages that are well-formulated, accurate, and in compliance with state and federal laws, and establishing policy that allows for some…

Seven personality types, and corresponding work styles, are described and ways to foster their creativity in the context of the college/university advancement office are suggested. Managers are urged to lead staff members to develop talents, allow them to do so, and help them move to the next level of achievement. (MSE)

Thirty-four suggestions for making college fund raising more effective are offered. The ideas focus on conserving what you have, getting and keeping extra income; finding creative donations; cutting travel and printing costs; bargaining with suppliers; using telephone, mail, and fax effectively; using creative staffing; and monitoring resource…

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

Alumni directors can bring creative ideas to traditional tasks by taking a new look at the problem, being aware of personal creative peaks, seeking perspectives outside the office staff, acknowledging that creativity is an attitude, putting new ideas to work, and having fun. (MSE)

Techniques for more cost-effective college alumni chapter administration include better marketing and communications, regionally tailored periodicals, planning ahead, coordinating spring volunteer training with admissions travel, encouraging faculty participation, using mentors for program development, letting chapters pay expenses, and better use…

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)