Examines the steps involved in the development of publications used to promote continuing education programs. It looks at two primary elements: programing (delivering what the public wants) and promotion (telling the public where it is) and how they can work together to produce effective promotional publications. (CT)

Discusses establishing a climate for adult learning, assumptions about adult learning, and factors for a successful continuing professional education program. Provides a checklist to assist the professional education program manager in creating a satisfactory learning environment. This list includes activities to be performed prior to, during, and…