Personality in planning, promoting, and executing a special event may be as important as the event itself. Events should be planned that deserve media coverage, and then skills should be used to obtain coverage. (MSE)

It is suggested that coming up with fresh and interesting ideas for college and university publications requires keeping an open mind to events, people, and surroundings, finding good writers, and planning interesting layouts with illustrations. (MSE)

Some qualifications to look for when hiring a college publications director include writing and editing abilities, an eye for tastful graphic design, and managerial skills. Suggestions on where to find qualified applicants and how to evaluate candidates are provided along with some award-winning managers' comments on needed qualifications. (MLW)

The Philadelphia College of Art has planned cultural events in keeping with its educational mission and presenting the institution's best image. Among the guidelines followed: making each event distinctive, making the event valuable to participants and making all events complement one other. (MSE)

Personal qualities of a good news director at a college are identified: good news sense, personal integrity, strong verbal communication skills, initiative, and versatility. Characteristics of creative spirit, news judgment, confidence, a sense of timing, and the ability to make even the mundane come alive are described. (MLW)

A variety of colleges, large and small, public and private, have organized unique and interesting events for prospective students, current students, recent graduates, alumni, and friends of the institutions. A potpourri of these events is described, and some advice is given for planning them. (MSE)