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Peer reviewedYost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice
Peer reviewedEmpter, Stefan – Higher Education Management, 1991
Discussion at a 1990 symposium on democratic values and higher education administration is summarized. Issues addressed include productive competition in higher education, open access vs. competitive selection, assessment of teacher performance and instructional quality, and the relationship between higher education institutions and national…
Descriptors: Access to Education, Capitalism, College Administration, Competition
