Considers four major decisions to illustrate the complexity of decision making about pretesting as part of the instructional process: whether a pretest should be administered; the behaviors that should be pretested; how pretesting should be accomplished; and how teaching strategies should be adjusted to pretest results. (MBR)

This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a…