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Litten, Larry H.; And Others – 1983
An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…
Descriptors: Case Studies, College Admission, College Applicants, Enrollment Influences
Federal City Council, Washington, DC. – 1989
This report presents a comprehensive plan, developed by the D.C. Committee on Public Education, to help strengthen the public schools in the District of Columbia. Chapter 1, "An Introduction: A Vision of the Future," contains the following sections: (1) "Description of the Committee"; (2) "Philosophy and Beliefs of the…
Descriptors: Compensatory Education, Curriculum, Educational Assessment, Educational Change
